The COVID-19 pandemic has managed to radically change recruitment methods to fit the growing needs of remote work and panic due to unemployment and job losses within a year.
The disruption and sudden penetration of digital means have drastically changed the recruitment processes and given rise to new trends for 2021.
I have compiled a list of 10 such recruitment techniques that will change both employer and candidate experience in the coming years.
1. Emergence of employer branding
Today, applicant quality and talent matters more than the number of employees in your office. In order to attract only the cream applicant population, as an employer, you will have to create and maintain a robust, employer brand since 94 % of job seekers consider this before sending in their applications.
So if you don’t want to lose the best workforce to your competitors, make sure you focus on employer branding to showcase how much you care about their growth.
2. Increasing reliance on HR automation
Consider this, if automating your recruitment process can reduce 30% hiring costs and 14 hours per week, wouldn’t you want to adapt to the change?
You can use AI to source and streamline candidates, screen the recruits according to specific criteria, and even schedule interviews, thereby significantly reducing HR work hours.
One such popular recruitment software is Jobsoid that offers features like job advertising, candidate sourcing and management, team collaboration, etc.
3. Data-driven recruiting and HR Analytics
Smart use of data and analytics will assist you in understanding and improving your recruitment strategies.
Adopting people’s analytics, you will be able to understand how talent management works at enhancing functions.
From quality-of-hire, cost-to-hire, to time-to-hire, HR analytics will help simplify methods of recruitment.
4. Hiring for soft skills
The shortage of people with adequate soft skills is the primary reason for these skills to become a crucial hiring factor.
The expected convergence of hiring trends and the inevitable automation of many profiles will make it essential for job seekers to enhance their soft skills if they want to retain their jobs.
Some of the future workforce skills include new media literacy, design mindset, virtual collaboration, social intelligence, etc.
5. Creation and maintenance of talent pools
- The next noteworthy recruitment trend is the consistency in preparing and using the profiles of candidates who might be interested in working for your firm. Searching through the internal and external talent pools of the company retain the best talent since the Covid fiasco is slowly ebbing away. There are three main benefits of using talent pools:
- cut recruitment costs
- shorten hiring cycle
- help choose quality candidates
6. AI-powered head-hunting
A study conducted by Korn Ferry Survey found that 66 % of talent acquisition professionals agree that AI has changed the face of recruiting.
The smart use of this technology automates manual labour and also improves the candidate experience.
For instance, answering applicant queries at various contact points with chatbots, conducting various onboarding activities and learning programs online, and even pre-screening candidates.
7. Growing reliance on social recruiting
Social media sites have paved a way into recruiting, and this growth has hiked drastically during the pandemic due to job losses and worldwide lockdowns.
In fact, 87% of recruiters regularly use sites like LinkedIn and Facebook Premium for business to look for prospective talents and employees.
Being present online and consistent with social engagement is gaining enough momentum since employers need a variety in their talent pool and social media offers precisely that.
8. A brand new hiring CRM
Yet another revolutionary trend uprising with the arrival of 2021 is an HR-based Customer Relationship Management strategy.
It revolves around a candidate-centric approach to automate the hiring process, in turn, improving the recruitment quality and candidate experience.
HR managers are actively using various marketing tools and recruitment software to make use of this hiring CRM.
9. Rising significance of candidate experience
Candidate experience is the perception a candidate carries about a firm’s hiring process.
Recruitment trends like this highlight what the actual buyer purchasing decisions might look like by understanding what their applicant pool thinks of their products and services.
If you fail to provide a rather exceptional candidate experience your firm might lose out on direct references and even face some lash on social media.
10. The rise of the proactive recruiter
Armed with technical know-how and soft skills that help them engage well with fellow colleagues and prospective candidates, empowering recruiters are leading the hiring processes nowadays.
Gone are the days when recruiting was restricted to sorting applications and interviewing to sort the best candidates.
Today the recruiter trends also involve career development and internal mobility.
The technical support and data-driven recruitment methods that HR professionals have at their expense in today’s scenario is marking the face of the new hiring processes in the near future.
Author Bio: Kelly Barcelos is a progressive digital marketing manager for Jobsoid – Applicant Tracking System. She is responsible for leading the content and social media teams at work. Her expertise and experience in the field of HR enable her to create value-driven content for her readers – both on Jobsoid’s blog and other guest blogs where she publishes content regularly.
