SEO: Creating visibility and aiding in recruitment
Technology has revolutionized all industries and their operations.
From improving communication to speeding processes, it has an impact on almost every field.
With the latest tools at disposal, organizations can improve their operations by creating efficient systems.
With regards to HR, there are many tools to help organizations in the recruitment and sifting through hundreds of CVs.
When it comes to a job posting, however, recruiters require additional tools.
Search Engine Optimization (SEO) is essential in helping companies to not only reach out to the right candidate but also create greater visibility for a company.
When you think of SEO, one tends to associate it with a digital marketing and SEO agency.
However, there is more to SEO than just digital marketing; it is an equally vital tool for HR in recruiting people.
Here are some facts to give you some perspective:
- 70% of job searches are conducted on Google. [Smart Recruiters]
- There are about 300 million job-related searches on Google and other search engines. [Business.com]
- More recruiters are integrating jobs with Google, about 37% of Fortune 500 companies. [Hueman RPO]
When recruiters post a job on a website, optimizing the webpage can help them increase visibility. Most people do not go beyond the first search engine page.
Hence, landing on the first webpage, and that, too, on the top is vital for greater visibility for job postings.
The first step in this is to know which keywords to target.
If you know which keywords have a high volume of searches and which keywords are relevant to the job, you can then post a job requirement on the company’s website.
According to Hire Ground Software, job postings are dominating Search Engine Results Pages (SERPs).
Moreover, companies often pay for ads to appear in the top results. However, with a little research, you too can have a higher ranking and attract more job applicants.
In addition to this, Google offers a unique feature, which can help recruiters. Small businesses and large corporations use Google For Jobs tool for posting jobs.
Recruiters and HR can use this tool for their benefit. It is also benefiting job seekers in finding a relevant job according to their skill set.
Tips on how to incorporate SEO in recruitment
If you are a recruiter and want to improve job posting for better outreach and more engagement, here are a few tips on how to incorporate SEO:
1. Keyword research
Before you begin posting jobs on your website, you need to perform extensive keyword research. In addition to this, you should come up with a strategy regarding how to use each keyword.
When researching for keywords, keep the following points in mind:
- Try to target non-branded keywords that do not mention the name of the company.
- Search for location-based keywords and incorporate them into your content strategy.
- Determine whether you are posting for a particular job or not. Try to target-specific and long-tailed keywords instead of generic keywords.
2. Mobile-Friendly Website
We carry mobile phones with us at all times.
Since more searches are conducted via mobiles, having a mobile-friendly web design goes a long way than just helping you recruit.
It also improves the ranking of the website for the products and the services that it offers.
3. Google For Jobs
Although Google claims that it is not trying to replace other job-seeking platforms, such as LinkedIn, Glassdoor, Monster, Indeed, and others, we can agree that it is an essential tool for recruiters nonetheless.
The feature makes use of machine learning to find a relation between a job seeker’s preference and the job title that they are searching for.
In addition to this, Google For Jobs creates job listings by collecting relevant information from all over the web.
It is this point which indicates the importance and relevance of SEO in recruitment.
4. Quality Content
Keyword-optimized content is what ultimately gets attention on Google and other search engines.
When posting for a job, make sure that the content provides relevant and authentic information. Content for job posting can be in the form of blogs and articles.
Moreover, include details regarding the job, working hours, benefits, etc.
Positive reviews by previous and existing employees are paramount for job seekers because it gives a positive image of a company.
It also acts as a motivating factor for applicants to apply for the job.
Although this does not directly affect the SEO of a website, it is an essential thing to incorporate in a company’s website.
6. Link Building
This aspect of SEO is often the most tedious and often the most time-consuming.
However, it is also the most rewarding in terms of increasing the rank of a website for recruitment.
As a recruiter, you may also need to network with site and blog owners that are similar to you for linking back to the site.
With these tips, you can incorporate SEO in your recruitment drives and reach out to job seekers that best fit your requirement.
This is a guest post by Harry Wilson. He is the Head of Digital Marketing Department at Globex Outreach. He helps clients grow their online businesses and occasionally writes blogs to share his experience with other professionals.