Future of HR

How Social Media Makes Employer Branding a Recruitment Must

If you’re recruiting in the tech world right now, you’ll be excused for being a bit stressed.

It’s a tough time to be recruiting – no matter what industry you’re in.

Right now, 68 percent of HR managers say they’re having trouble hiring – up from 50 percent in 2013.

That’s bad enough, but hiring is doubly difficult in tech, where everyone is fighting over top talent.

I’ve you’ve been racking your brain trying to figure out how to get an edge, doubtless you’ve come across the idea of recruitment branding, aka employer branding, and wondered if it’s right for you, or even necessary.

Employer Branding Reality Check

I can tell you that it’s more than necessary right now – it’s a reality.

Whether you like it or not, employees past and present, along with anyone who has been through your hiring process, are out creating an employer brand for you on social media.

These days, 62 percent of potential applicants are checking out employers on social media before applying for a job, and 76 percent are using LinkedIn to research employers before applying.

What will they find out?

You can’t control everything, of course, but you can have a say in the conversation about your brand.

Still, you might be wondering what the ROI is on this.

Will it really make a difference?

Check this out: even if offered better pay, 50 percent of applicants say they wouldn’t take a job with a company that has a bad employer reputation.

Companies with good employer reputations, however, get twice as many applicants.

Meanwhile, companies with bad reputations end up paying 10 percent more per hire – which really adds up employee after employee, year after year.

Another way to think about it is in terms of competition.

Imagine an applicant has two offers, one from you, one from company X.

You have a bad employer brand, so even though you’ve offered to pay more, the best applicant goes to the company with the better brand, and you’ve got to settle for less, while probably still paying more.

Ok, so what can you do about it? Check out the infographic from Betterteam below. It’s got more stats about branding, as well as tips from top branding experts.

All right, we hope that helped give you more perspective on employer branding, as well as some good info to help you get on top of it.

Looking to dig deeper? Check out this article.

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