55: Benjamin Croc | Automate all your HR processes, focus on People

Reading Time: 2 minutes

Former McKinsey consultant, and head of Lazada’s strategy department, Benjamin Croc developed a deep passion for people management in a career that spanned continents and industries.

Noticing a pattern among companies that wanted to help their people achieve their full potential, he created BrioHR together with fellow INSEAD alumni in the hopes of transforming the workplace stories of millions around the globe and improving corporate performance for companies big and small at the same time.

BrioHR is a new kind of HR management software covering the full employee lifecycle in a modern and user friendly platform.

Its modular offering allows SMEs in Southeast Asia and beyond to digitize and automate their HR processes such as recruitment, onboarding, core HR (payroll, leaves, employee records and document management, expense claims…), as well as performance management.

What I discussed with Benjamin

  • His motivation to exit a cushy job at Lazada to start BrioHR
  • The main people issues he kept seeing across his past jobs
  • BrioHR unfair advantage
  • Difference between an all-in-one solution versus using many one-trick ponies
  • And many more…

Please enjoy!

Listen to the episode on Apple, Overcast, Spotify, Google Podcasts, or on your favourite podcast platform.


This episode is brought to you by Wanted. Wanted is a career platform from Korea, with over 10,000 companies and 2 million users using the platform for talent recruitment and career growth. Since 2015, Wanted’s mission has been to bring fulfilment and happiness to all professionals around the world, offering the best job opportunities and best-in-class career content to support professional learning and growth. Adding on to the growth and innovation, Wanted introduces to you, RoundUp. RoundUp is a video interview collaboration tool for every team. With a simple download of the Chrome browser extension, RoundUp invites you and your team to host hiring interviews on Google Meet, share interview evaluations, then round up all interviewer comments in a single dashboard; all to help your team efficiently reach the best hiring decision. It is currently free and available on roundup.ai


What was your favourite quote or lesson from this episode? Please let me know in the comments.

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