Previously from the wealth management industry, Keith was inspired to build a business of his own, leaving his job at age 35 to embark on his entrepreneurial journey with coffee. Crown Coffee’s first outlet was opened in 2016. Keith was passionate about coffee, the craft and his customers.
Still, he soon realised that it took much work to scale up the business due to a shortage of skilled labour, high rental costs and a challenge in maintaining consistent quality. This led Keith to think out of the box, seeking ways to infuse science and technology into coffee making.
The inspiration for a robotic barista came about after Keith tested a robot arm picking up and serving croissants to guests at a corporate innovation centre. This sparked a eureka moment that led him to create his robotic barista after learning robotics from scratch.
Eventually hiring his team of software developers, Keith took all of his operations in-house. Crown Digital was born in 2018 to deliver autonomous, unmanned retail solutions that tackle manpower challenges and optimise F&B operations.
If you are wondering why the name ELLA came about when he came across Rihanna’s hit song ‘Umbrella’ came over the speakers and the stars aligned – he knew instantly that Ella was the perfect name for his robot barista!
Listen to the full podcast at
This episode is brought to you by EPOS ADAPT 260. If you spend time working remotely, you will know the importance of performing your work in the easiest way possible. That would include online meetings where the clarity of thoughts and voice are equally important. With EPOS ADAPT 260, you don’t have to worry about sound clarity. You can be heard clearly in any environment thanks to the boom arm with a noise-cancelling microphone that picks up only your voice. Check them out at https://eshop.hypercom.sg/. And use the ADRIAN30 to enjoy 30% off your EPOS ADAPT 260 headphones purchase.
Did you enjoy this episode? If so, please leave a short review. It will help bring the podcast to more people.
Post-production of this episode is done on Descript.