🤳 From Circuit Boards to Instagram: The Unlikely Journey of an Influencer Marketing CEO

Ever wondered how an electrical engineer ends up running an influencer marketing platform? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Show.

Key takeaways:

  • Why trading algorithms led to loneliness (and a career pivot)
  • The magic formula: authenticity + consistency = influencer success
  • B2B influencer marketing in Asia: It’s coming, but slowly
  • AI influencers: Cool, but probably won’t replace your BFF’s Instagram
  • The payment problem plaguing influencer marketing (and how Partipost is tackling it)

Fun fact: Jonathan’s dad looks forward to Mondays. Yes, you read that right.

Bottom line: The influencer marketing landscape is evolving faster than you can say “swipe up.” From micro-influencers to AI avatars, the game is changing – but authenticity still reigns supreme.

So, before you write off that friend with 200 followers as “not influential,” remember: in the world of nano-influencers, your bestie might just be the next big thing.

🎧 Tune in for more influencer insights and maybe pick up a tip or two for your own Instagram game!

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