Recruitment is a constant pain point for many businesses.
From startups to SME to MNC, the importance of hiring good people cannot be emphasized enough.
Applicant tracking system (ATS) was supposed to help. Instead, typical systems deploy non-semantic matching and basically surface the resume with the best SEO.
LinkedIn helped somewhat by providing the world’s biggest database for companies and agency recruiters to mine.
Even if you get seen, how does one assess the suitability of a candidate newly minted LinkedIn profile?
The flaw of profiling tools
That led to a wave of profiling tools in the market professing to help companies identify the right talents for the roles they are hiring for.
Beyond what a blood test can tell you, these tools are supposed to tell you the personality, behaviours, characteristics, vocational fit and many more.
But still, how do you ensure the results of these tests would equate to a good hire? On whose benchmark are you depending on to arrive at the decision?
Neuroscience games and bias-free AI
New York-based pymetrics tackle this problem with a different approach.
Founded by two Harvard/MIT PhDs, it applies neuroscience games and data science to predict job performance based on complex neuroscience data.
As a candidate, you begin by creating an account on their website or through their phone app.
There are 12 required games that you have to play and each of them involved some form of reflexes, quick thinking and decision making. Very much like how you would operate when you are playing an actual video game.
The traits that you exemplify from the results of the games would be used to determine your suitability for a list of jobs.
And how would that match come about?
At the company level, their all-star employees would play the same set of games. pymetrics determines which traits equate to high performance for specific roles in the company.
This would form the basis of each company’s unique benchmark.
Because the candidates’ name, gender, race, age or resume aren’t factored in, it also allows companies to eliminate any form of discrimination during their recruiting exercise.
pymetrics is the 2nd company I came to know about using games to aid in recruiting.
Scoutible was the 1st one. And beyond just brain teaser-ish kind of games, you actually participate in a role-playing game.
And along with your quest, you would be faced with issues and obstacles. The way you react to them would be telling to the system on the kind of person you are, and how that might fit you into a potential job role.
Both are relatively new and time would be needed to validate how accurate their games would be in helping companies make the right hire.
But in the face of the current landscape of mainstays (ATS, LinkedIn, job aggregator, agency recruiters), introducing a gaming element into the recruiting process is an interesting concept.
The process alone could generate a lot more applicants and help promote the employer branding of the company.
With a recent US$8million funding (US$17 million in total), pymetrics will be expanding into the city of London and Singapore as it seeks to sign more international clients to add to their stable of Accenture and Unilever.