This is a guest post by Entrepreneurs’ Organization (EO) Singapore.
In celebration of International Women’s Day, we are giving the spotlight to local women entrepreneurs who have made all of us proud to be women!
Such organization who has embraced the entrepreneurship spirit is
Entrepreneurs’ Organization (EO) Singapore.
Made up of successful entrepreneurs across Singapore from various industries, we sat down with its 8 female members of EO to find out about their successes and challenges.
Akiko Naka is founder and chief executive officer of Wantedly, a social-networking service for professionals.
Following its official launch in February 2012, Wantedly grew to 1m monthly active users and 20,000 corporates, and has become the leading professional social-networking service in Japan.
Prior to founding Wantedly, Ms Naka was a growth co-ordinator at Facebook Japan, where she contributed to marketing and product development for Facebook in Japan.
is the world’s largest professional network online, with more than 467 million members. It’s mainly where professionals put their CVs up online, to network within one’s industry and share mostly work-related stories and ideas. LinkedIn
A lot of people make the mistake of thinking that LinkedIn is social media but it really isn’t.
Sharon is the co-founder of TalentTribe Asia, a team that’s on a mission to help young people find careers they’ll actually enjoy.
TalentTribe Asia is a career discovery platform that showcases an inside look into company culture, people, office spaces and day-to-day work life.
They work closely with companies to showcase their employer brand to engage and attract millennial talent.
Social media is a major marketing tool, no matter which demographic you’re targeting as your market.
People use social media to keep in touch with friends and family, share opinions/photos/stories, stay up-to-date on news/current events and for general networking.
If people aren’t working, they are pretty likely to be on some type of social media (Facebook, with its 1.7 billion active users, reigns supreme).
Every year, more businesses take the leap towards remote setups and start incorporating virtual offices into their corporate routine.
Some are older companies trying to find ways to cut costs.
Others are fledgeling ventures with no fear of being unconventional and taking the whole team out of the traditional workspace.
Whatever your reason for considering virtual offices, you’ve probably thought about their impact on your overheads.
Your website is your No. 1 marketing tool. Very few businesses nowadays can succeed without one. It is the face of your business and, just like people, you only get one chance to make a good first impression.
Consumers are very judgemental. If your website looks unprofessional, you’re not only going to lose their business that one time – it would be safe to assume that they’re never coming back.
Tom is the Co-Founder and CEO of a startup that aims to create happier workplaces.
Formerly a professional in the tech industry with a passion for the Internet landscape.
He combines business education and solid analytical skills with technical knowledge and a flair for entrepreneurship.
Having worked and/or studied in eight different countries he understands the challenges facing global businesses very well.
You’ve now got your awesome idea and funding to get your business on its feet.
The next step is figuring out how to market your product.
Before you start thinking about distribution channels and retail outlets, the first thing you have to nail down is a solid branding strategy.
Who are you?
Financing a business isn’t like getting a bank loan for a car or home. There are quite a few creative options out there to explore, on top of traditional methods.
Before you get too excited looking for money elsewhere, consider “bootstrapping” as your first step.
If you are able to fund the initial capital yourself, it is a safer route to take in your company’s infancy as it develops and your business concept matures.