Your website is your No. 1 marketing tool. Very few businesses nowadays can succeed without one. It is the face of your business and, just like people, you only get one chance to make a good first impression.
Consumers are very judgemental. If your website looks unprofessional, you’re not only going to lose their business that one time – it would be safe to assume that they’re never coming back.
Tom is the Co-Founder and CEO of a startup that aims to create happier workplaces.
Formerly a professional in the tech industry with a passion for the Internet landscape.
He combines business education and solid analytical skills with technical knowledge and a flair for entrepreneurship.
Having worked and/or studied in eight different countries he understands the challenges facing global businesses very well.
You’ve now got your awesome idea and funding to get your business on its feet.
The next step is figuring out how to market your product.
Before you start thinking about distribution channels and retail outlets, the first thing you have to nail down is a solid branding strategy.
Who are you?
Financing a business isn’t like getting a bank loan for a car or home. There are quite a few creative options out there to explore, on top of traditional methods.
Before you get too excited looking for money elsewhere, consider “bootstrapping” as your first step.
If you are able to fund the initial capital yourself, it is a safer route to take in your company’s infancy as it develops and your business concept matures.
Once you’ve decided to become an entrepreneur, the burning question on everyone’s minds is:
How long should I keep my day job?
Should I go all in and quit, or should I try part-time first (be it part-time entrepreneur or part-time day job)?
First things first: Finances
How long could your savings last you, if you quit your job today?
I first learned about Darren when I came across the video of his speech made during the finals of Toastmasters’ 2016 World Champion of Public Speaking.
It was amazing to learn that a fellow Singaporean earned a gold on the global platform.
You can catch the replay of his speech here:
His topic would resonate with everyone out there as we are indeed (spoiler alert!) our own worst bully.
Okay, so you’ve now prepped yourself personally. You feel you’re in a good place to start something fantastic for and by yourself.
But how do you come up with a great business idea?
Don’t obsess about being original – Focus on being better!
You want to be the next Richard Branson but you feel like everything’s already in existence.
Anna Haotanto is the CEO of The New Savvy and Director at Tera Capital, a private investment firm.
She is the President of the
Singapore Management University Women Alumni and part of the founding committee of the Singapore FinTech Association, as well as heading up the Women In Tech committee.
So you’ve decided to take the plunge and become an entrepreneur.
You’re sick of your 9-to-5 job that drains your mind, body and soul.
Plus you have an awesome business idea that could free you from the prison that is your day job.
But before you plonk that resignation letter on your boss’ desk, ask yourself the following questions and be 100% honest with yourself.
This is a guest post by
Emma Miller. She is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor at Bizzmark blog . Building a brand for your startup can be very tiresome, especially if your company has been just founded and it doesn’t have regular customers, prospects and leads.